Social media platforms like Instagram, Twitter, and Facebook are popular in Cape Town, and many local influencers have built large followings in various niches such as fashion, lifestyle, food, travel, and fitness.
Some well-known Cape Town social media influencers include:
Aisha Baker – A fashion and beauty influencer with over 400k followers on Instagram.
Aisha Baker is a South African fashion and beauty influencer, blogger, and entrepreneur. She was born in Cape Town and gained popularity through her blog, “Baked the Blog,” which she started in 2012. Aisha uses her social media platforms to share her personal style, beauty tips, and travel experiences. She has a large following on Instagram, where she has over 400k followers, and has collaborated with various local and international brands. In addition to her social media presence, Aisha is also the co-founder of “Baked Online,” an online store that curates local and international fashion and beauty brands.
Suzelle DIY – A comedian and content creator with over 200k subscribers on YouTube.
Suzelle DIY is a fictional character created and portrayed by South African actress, comedian, and content creator Julia Anastasopoulos. Suzelle DIY is a DIY (Do-It-Yourself) enthusiast who creates humorous and informative videos on various DIY projects, from gardening and home improvement to cooking and crafting. Suzelle gained popularity in South Africa through her YouTube channel, where she has over 200k subscribers, and her videos have amassed millions of views. The character has also appeared in various television commercials and has released a cookbook titled “Recipes and DIY Projects by SuzelleDIY.”
Tali Babes – A fictional character created by actress Julia Anastasopoulos, with a large following on Instagram and YouTube.
Tali Babes is a fictional character created and portrayed by South African actress and content creator Julia Anastasopoulos. Tali is a self-centered and materialistic character who lives in Cape Town’s southern suburbs and dreams of becoming a famous actress. She first appeared in the satirical mockumentary web series, “Tali’s Wedding Diary,” which follows Tali’s journey as she plans her wedding to her fiancé Darren. The series premiered on Showmax, a South African subscription video-on-demand service, in 2017 and became popular for its humor and accurate portrayal of the Cape Town social scene. Tali Babes has since gained a large following on social media, with over 50k followers on Instagram.
Theodora Lee – A wine blogger and influencer with over 40k followers on Instagram.
Theodora Lee, also known as “TheoCooks,” is a South African chef, food writer, and television personality. She was born in Johannesburg and grew up in Cape Town. Theodora gained popularity through her blog, “TheoCooks,” which she started in 2010 to share her passion for food and cooking. She has since appeared on various South African television shows, including “The Great South African Bake Off” and “Expresso Morning Show,” where she showcases her culinary skills and shares her recipes. Theodora has also published a cookbook titled “The Foodie in You,” which features a collection of her favorite recipes. She has a large following on social media, with over 50k followers on Instagram.
Sarah Langa – A fashion and lifestyle influencer with over 400k followers on Instagram.
Sarah Langa is a South African fashion and lifestyle influencer, blogger, and entrepreneur. She was born and raised in Johannesburg and gained popularity through her fashion and lifestyle blog, “Sarah Langa,” which she started in 2012. Sarah uses her social media platforms, including Instagram and YouTube, to share her personal style, beauty tips, and travel experiences. She has collaborated with various local and international fashion and beauty brands and has been featured in numerous fashion publications. In addition to her social media presence, Sarah is also the founder and CEO of “SL Communications,” a public relations and digital marketing agency. She has a large following on Instagram, with over 600k followers.
Amy Tjasink – A food blogger and influencer with a large following on Instagram.
Amy Tjasink is a South African food blogger, recipe developer, and content creator based in Cape Town. She gained popularity through her food blog, “Pass the Salt,” which she started in 2017 to share her love of cooking and baking. Amy uses her social media platforms, including Instagram and YouTube, to showcase her culinary skills and share her recipes with her followers. She has collaborated with various local and international food and beverage brands and has been featured in numerous food and lifestyle publications. Amy also runs “The Salt Collaborative,” a social media agency that specializes in food, lifestyle, and hospitality content creation. She has a large following on Instagram, with over 30k followers.
Imaad Griffiths – A fitness influencer and personal trainer with over 60k followers on Instagram.
Imaad Griffiths is a South African fitness influencer and personal trainer. He is the founder and owner of “Sweat 1000,” a high-intensity fitness studio with locations in Cape Town and Johannesburg. Imaad uses his social media platforms, including Instagram and YouTube, to share fitness tips, workout routines, and motivational messages with his followers. He has collaborated with various local and international fitness brands and has been featured in numerous fitness and lifestyle publications. Imaad also runs a fitness and lifestyle blog and podcast called “The Superhuman Life.” He has a large following on Instagram, with over 50k followers.
Nadia Jaftha – A fashion and lifestyle influencer with over 400k followers on Instagram.
Nadia Jafta is a South African fashion and lifestyle influencer, blogger, and content creator. She gained popularity through her fashion and lifestyle blog, “Birdline Blog,” which she started in 2014. Nadia uses her social media platforms, including Instagram and YouTube, to showcase her personal style, beauty tips, and travel experiences. She has collaborated with various local and international fashion and beauty brands and has been featured in numerous fashion and lifestyle publications. Nadia is also a co-founder of “The Boutique Collective,” a fashion and lifestyle marketing agency that works with brands and influencers. She has a large following on Instagram, with over 400k followers.
Raeesah Makuse – A travel and adventure influencer with a large following on Instagram.
Raeesa Makuse is a South African artist and designer based in Cape Town. She is known for her unique artwork and designs that blend traditional Islamic patterns with modern and contemporary styles. Raeesa’s work often explores themes of identity, memory, and cultural heritage. She has exhibited her artwork in various galleries and exhibitions in South Africa and internationally, and her designs have been featured in fashion and design publications. In addition to her work as an artist and designer, Raeesa also teaches art and design at the University of Cape Town. She has a growing following on Instagram, where she shares her artwork and design projects with her followers.
Yumna Jawad – A food blogger and influencer with over 100k followers on Instagram.
Yumna Jawad is a popular food blogger and influencer who is known for her Instagram account, “feelgoodfoodie.” With over 2 million followers, she shares healthy and easy-to-make recipes that are also visually appealing. She also uses her platform to promote a healthy and balanced lifestyle, often sharing tips and advice on nutrition and wellness. Yumna’s blog and social media channels have become go-to resources for food lovers, and she has been featured in various publications and media outlets.
