An unexpected incident at the Ignite Music Festival in Canada has reignited the longstanding feud between Kendrick Lamar and Drake, proving that their rivalry is far from over despite a period of relative calm.
Rick Ross and his crew were allegedly blindsided when the rapper made the bold move of playing Kendrick Lamar’s Drake diss track “Not Like Us” in the home country of the “Hotline Bling” singer. This act led to a violent confrontation, reportedly instigated by Drake’s associates.
Following his performance at the festival in Vancouver, British Columbia, Ross was reportedly attacked, according to a video shared on social media by DJ Akademiks. The rapper, known for his high-energy performances, ended his set with “Da Boss” and attempted to play Lamar’s contentious track “Not Like Us,” a song that had previously fueled the rivalry between Lamar and Drake.
I guess Canada not having any trolling wit no mans playing “Not Like Us” in their country. Pray for peace y’all. Ross and Drake use to make slaps. Sad it got to this part . pic.twitter.com/aBxpDCa2KX
— DJ Akademiks (@Akademiks) July 1, 2024
Recently, Kendrick Lamar intensified the feud by performing the diss track five times during his Pop Out concert at the Forum, celebrating his perceived victory over Drake. DJ Akademiks later tweeted that Ross’ DJ, Sam Sneak, was also targeted in the attack in Vancouver.
Ross seemingly underestimated the repercussions of his actions, which were likely intended as a playful jab in the ongoing feud between the two heavyweight rappers. The video shared by DJ Akademiks, who is believed to be close to Drake, showed a confrontation between Ross’s entourage and individuals thought to be affiliated with Drake’s OVO Sound label.
“Rick Ross got jumped by the OVO GOONS for trying to play ‘Not Like Us’ in Canada,” Akademiks tweeted.
The ongoing feud between Drake and Kendrick Lamar has produced some memorable moments, but many fans view its recent escalation as a troubling development for the hip-hop industry. DJ Akademiks echoed this sentiment in a tweet from his personal account.
“I guess Canada not having any trolling wit no man playing ‘Not Like Us’ in their country. Pray for peace y’all. Ross and Drake used to make slaps. Sad it got to this part,” he tweeted.
In addition to his feud with Lamar, Drake has also had a contentious relationship with Ross. Once known for their successful collaborations, the two have exchanged disses and personal attacks, as heard in tracks like “Push Ups” and “Champagne Moments.”
This incident at the Ignite Music Festival highlights the ongoing tensions in the hip-hop community, with rivalries sometimes spilling over into real-life altercations. Fans and industry insiders alike hope for a return to peace and the productive collaborations that once defined these artists’ careers.
