The Miss South Africa Organisation has unveiled a significant partnership with Retail Insight, a prominent below-the-line marketing agency celebrated for its strategic initiatives and widespread presence across both formal and informal markets.
Founded in 2010, Retail Insight is known for creating impactful activations and providing valuable consumer insights to help businesses reach their unique marketing objectives.
Stephanie Weil, CEO of the Miss South Africa Organisation, expressed her excitement about the new collaboration, noting Retail Insight’s dedication to empowering women through business development.
“Retail Insight is renowned for its dedication to uplifting women, which aligns perfectly with our mission at Miss South Africa to nurture future women leaders in our country. This partnership is a natural fit with our brand,”
she stated.
Dale Baggott, marketing executive for Retail Insight, shared Weil’s enthusiasm, highlighting the synergy between the two entities.
“Our sponsorship of Miss South Africa allows us to expand our brand presence and introduce innovative concepts to a broader audience,”
Baggott explained. She also pointed out Retail Insight’s strong standing in the corporate sector and their extensive operational expertise across various market segments.
“We employ a regionalised approach to market execution, ensuring that we effectively connect consumers with brands at a grassroots level,”
she added.
The partnership between Miss South Africa and Retail Insight is set to bring new perspectives and innovative marketing strategies to the forefront. It aims to inspire and empower women while boosting brand visibility and engagement across South Africa.
